The utility-driven area of in-drawer storage was largely neglected as hideaway items. Studio17 worked with Joseph Joseph as an area of opportunity to deliver a range of properly considered solutions.

Three distinct products cater to different areas: cutlery storage, consumables storage (carrier bags, bin bags, tin foil, cling film), and a general ‘bits and bobs’ organiser. Each variant features a simple functional insert that defines the purpose of the product, whilst remaining adaptable.

A simple universal tooth system underpins the range, allowing the product width to be easily installed and adjusted in-drawer, maximising their application to customers with varying drawer sizes. This shared expanding part across the range offers improved adjustability over current solutions and helped suppress tooling costs.