Canadian brand Umbra is founded on artful execution of simple, clever product ideas that are both playful and functional. The company wanted to expand its bathroom organisation offering into a comprehensive shower caddy, making use of its patented Gel-lock suction cups in a product with global appeal.

Studio17 identified that existing shower caddies were not compatible with all of the different shower types throughout the world. In North America, fixed head showers were most common, yet in Europe, sliding head showers, and combination showers were more popular.

A new concept was devised to address this, offering a large capacity and a truly universal hanging and fixing system. The product features a cantilevered frame, which is supported by the shower fixing at the top, yet allows enough clearance for an adjustable shower head to slide up and down the shower rail.