The market for draining mats and boards as a commodity is driven largely by price and subsequently material. Studio17 has innovated within these constraints to add functional benefits above the competition.

The products currently available are made up of self-draining boards and self-contained boards that retain water. Studio17 identified an opportunity for a board that gives the flexibility of both options, so the user isn’t locked into a particular format when their needs change.

Flip provides both self-draining and self-retaining options, with a simple, dual sided design.